des 353 : Typography 3 : Fall 2010 : UMass Dartmouth : Professor Laura Franz (book project with Professor Doug Scott)

Type 3 introduces the following information, concepts, and skills

How to Research
Presenting ideas to a client
Professional Ethics
Role of the designer as an educated citizen
Interactivity
Usability / experience
Web design and development/publishing
Technology: HTML, CSS (Web Production)

Type 3 reinforces the following information, concepts, and skills covered earlier in the program

Experimentation
Exploration of ideas and form
Serendipitous discovery through process
Gestault Theory (continuation, similarity, proximity, etc.)
Understanding tangible materials
Deconstruction
Relationship between type
and image
Experimental typography
History of typography (Gutenberg thru new media)
Color
Technology: InDesign
How paper works
How to design with and how to specify paper

Welcome to Typography 3!
Type in Context: Print and Web, Transparent and Opaque

In all sections of Typography 3, students use type in print as well as online. Readings and discussions introduce students to type history and theory. Both transparent and opaque type are used.

The course emphasizes design analysis and informed decision making, grid systems, design systems (variables, constants), books (sequence, 3-dimensionality, making, binding) and fine typography.

In this section of Type 3, you can expect to learn about type, grids, history, theory, html, css, book design... and hopefully grow as a typographer.

For detailed information on attendance policy and grading, please see the course syllabus.

After the initial 3-panel project, you'll spend 6 weeks exploring Web Typography with me and 6 weeks exploring book design with Jan Fairbairn.

All resources for the Web Typography unit are online.